40 Years of Nourishing Our Neighbors—Reflected in Our Anniversary Logo
In collaboration with SPOT, a creative agency based in St. Paul, Open Arms of Minnesota will celebrate this milestone year with a 40th anniversary logo!
Our 40th Anniversary logo builds directly from our existing identity, using the recognizable Open Arms logomark as the “0” in “40,” paired with a newly drawn “4” designed to match its form and tone. This approach reinforces brand continuity while marking the anniversary milestone in a way that feels familiar, welcoming, and true to who we are. Optional supporting text, including “1986” and the tagline “40 Years of Nourishing Our Neighbors,” honors our history and roots in responding to the AIDS crisis through food, care, and community. The result is a flexible, modern mark that celebrates 40 years of impact while remaining consistent across a wide range of anniversary applications.
Go HERE for band guidelines and please reach out to Ethan Armstrong at [email protected] for any questions regarding logo usage.


